Galactic Starcruiser Prices Drop. Chapek’s Economics are Turning Around. Thanks, Bob Iger.
It’s been less than a week since Bob Iger succeeded Chapek as CEO of the Walt Disney Company and changes are already afoot. Since its debut in Spring 2022, the Star Wars: Galactic Starcruiser prices remain a highly contested issue. However, many people are unable to afford this 2-night, highly immersive experience, and many rooms remain vacant. When the news broke of the Starcruiser and the experiences you’ll have on board, nearly every Star Wars enthusiast lost their collective minds. However, the prices had led to a firestorm of disappointment and (in some cases) anger.
During the Chapek era, his tenure resulted in extremely unnecessary price hikes at the expense of the guests. The Starcruiser is no exception. Dropping over $4,800 on this type of experience is ok for some, but results in 25% occupancy. Part of the issue is that the average guest can be priced out immediately. The average family income in 2022 is $78,000 — so Disney is essentially asking a family of four to fork over nearly 7% of their annual income for this experience. Keep in mind this does not include park tickets, flights, transportation, souvenirs, and additional lodging accommodations.
Galactic Starcruiser Prices Drop 30% For Disney Vacation Club Members
Well, things are taking a bit of a turn as Disney recently announced discounted prices for Disney Vacation Club Members. Here are the full details.
Eligible Disney Vacation Club Members can enjoy 30% off original Points Chart values on select 2-night voyages. This offer can be booked with Points or a combination of Points and cash. Terms Apply*.
This offer applies to the following departures in the winter of 2023:
- January 11 – 13, 2023
- January 17 – 19, 2023
- January 19 – 21, 2023
- January 21 – 23, 2023
- January 25 – 27, 2023
- January 31 – February 2, 2023
- February 12 – 14, 2023
- February 28 – March 2, 2023
- March 2 – 4, 2023
Members must be eligible for Membership Extras to take advantage of this special offer. Limit one cabin per offer.
Points must be used to pay for at least one Member; a combination of Points or cash may be used to book additional Guests. Cannot be combined with any other offers or discounts, is not transferable or redeemable for cash, and may be modified or withdrawn without prior notice.
Activities, entertainment and Characters are subject to change.
Reservation must be made prior to the last 4 months of your Use Year for stays during that Use Year.
Reservation is subject to Star Wars: Galactic Starcruiser Terms and Conditions—which can be found on the Booking Confirmation Email received after booking—and the Disney Vacation Club Cancellation Policy.
Offer is only available for standard cabins and not valid for suite accommodations.
Offer dates are not guaranteed and are subject to change without notice.
*A nonrefundable $95 transaction fee applies per confirmed Disney Collection reservation. You will receive a call requesting payment within 72 hours of completing your booking. If payment is not received within 72 hours following this call, Disney Vacation Club reserves the right to cancel the reservation.
It’s hard to say that this is a satisfactory solution, but it is a good start. The words of Walt Disney saying “Disneyland is your land…” ring hallow if it’s not accessible to everyone. The hope is that the Disney direction shifts course in favor of the guests. Unfortunately, the 30% off for DVC has more to do with the stagnation of bookings rather than customer satisfaction. That being said, however, it’s a start.
It is, of course, understandable that Disney is a business at the end of the day and they took a bath during the 2020 closures. However, it seems the $5,000 Star Wars themed drinks era has come to a close and we’re better for it. Good riddance to overcharging and underdelivering.
